Yeah… it does sound like a bit of a toss…
Advertising is often a ‘toss’.
Although the sentence is easy to read, it doesn’t really say anything!…It demands explanation.
What is Design: ‘It’s the amalgamation of requirements, process and Ideas’.
I ‘designed’ the sentence specifically to require explanation.
That was one of the Ideas that formed it.
Amalgamation:
- ‘To include’
Requirements:
Are ‘the inclusions’.
- Legal Requirements
- Business Requirements
- Client Requirements
- Designer Requirements
- Site Requirements
- Construction Requirements
There are many more.
There are also subcategories of them all:
Legal requirements include the Building Act, Building Codes, Australian Standards, State & Local Government, Authorities and Service Providers legal requirements… and many more.
The Client has a Design Brief.
Design briefs are normally very simple… But a Client is not!
The most common design brief is simple in its practicality.
I.e. ‘We want a 3 bed 2 bath home on this land’…or… ‘We want to extend with a new kitchen, living dining area…’ (very practical)
The provision of a ‘design service’ has very little to do with a Design Brief.
Practical layout and room requirements are easy to include.
A good Designer must have intuition.
The subcategories of a Client’s requirements include psychology.
A good designer must be able to ‘read the room’…read between the lines. Read faces, body language, understand humans in ways that an artist does. An artist can capture a look, a feeling, an emotion. A good artist can capture it when they have been asked to.
A good designer is an Artist. Creating buildings and spaces a Client believes are ‘their own’ is an Art.
Creating a profitable development is skill. It’s the skill of a good designer.
Process:
In which the design service unfolds
The ‘Building Design Process’, is also explained is a simple practical way.
- Establishing a brief
- Site investigations
- Schematic Design
- Design Development
- Town Planning
- Documentation
- Permits
- Tendering & contract admin
- +
These words are not ‘the process’…they are an attempt to describe phases of the process.
In reality, the process is ‘bouncy’, it bounces between these phases in a way that is difficult to describe…above I describe it as unfolding.
It doesn’t unfold either…it just happens…the result is the ‘design’… the building.
Ideas:
- The most important aspect of anything designed are the Ideas that formed them. They are why it works.
- Everything on this planet ‘made by humans’, is designed.
Most things work…My designs work well